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الناس بتسألني ليه غيرت لاندرويد بعد استخدام ايفون لمدة تزيد عن ١٠ سنين...
النهاردة هقول اللي في قلبي وساكت عنه برغم ان iOS develeoper والشغل علي الايفون ده اكل عيشي واللي عارفني عارف اني Apple fanboy وجبت كل حاجة ابل عملتها وكنت كمان بجدد كل سنة او اتنين اغلب اجهزتي.
الفيديو ده جزء من الإجابة، انا جربت 3 Chinese foldable phones علي مدار السنتين اللي فاتو وكلهم احسن من iPhone Duo اللي لسه نازل بجميع المقاييس
اخف وزنا، التليفونات سمكها ارفع ومع ذلك البطاريات اكبر ومستخدمين تكنولوجيا ال silicon carbon وديه احدث من بطاريات ابل ال Lithium-ion والبطاريات اكبر بكتير وفيهم FaceID و Physical SIM و eSIM
ولكن ايفون Duo مفهوش ولا FaceID ولا Physical SIM
ده غير طبعا ان ال multitasking في اندرويد الشركات الصينة لا يقارن اصلا ب ال multitasking في iOS
ال multitasking في iOS لسه بيبي بيزحف جنب اندرويد
اللي بيسألني هتجيب ال iPhone Duo الجديد، بقوله لأ، لان حاسس انه downgrade بالنسبالي..
لحقيقة Apple معملتش اي ابتكار ملحوظ السنة ديه ولا اخر ٣ـ٥ سنين للاسف بقالهم فتره في مؤخره سباق التكنولوجيا والابتكار وبيحاولو يلحقو السباق بيوصلو متأخر بسنتين تلاته وده مش كويس ابدا ووتنحي Tim Cook كانت حاجة لازم تحصل.
اللي بيفكر في Foldable انصحكم تشوفو Xiaomi Technology و OPPO و Huawei
وخصوصا ال OPPO Find N6 واللي في وجهة نظري احسن foldable في كل اللي نزلو السنة اللي فاتت! وتابعو جديدهم السنه ديه انا واثق ان الصين هتبهرنا بحاجات اجدد وفيها ابتكارات اكتر!
كتب مبرمج iOS اسمه أحمد فتحي يعمل في شركة سبوتيفاي ما سبق على لنكدإن:
تعليقا منه على منشور لرئيس مركز الأمن السيبراني الأردني السابق رابطه هنا ونصّه هو:
هل اصبحت Apple تقلد Huawei؟
قد يبدو للوهلة الاولى وكأني اخطأت في صياغة السؤال، لكن بالفعل هذا السؤال بدأ ينتشر بقوة بعد إعلان أبل عن أول هاتف قابل للطي لها، iPhone Duo.
تعودنا انه هواوي تنسخ المنتجات الامريكية وتقلدها، لكن الزمن تغير. الان ابل متهمة بتقليد هواوي وليس العكس.
هواوي أطلقت Pura X Max في مايو 2026، أي قبل إعلان Apple بنحو أربعة أشهر. الجهاز يعتمد نفس الفكرة الأساسية: شاشة خارجية بعرض 5.4 إنش، وشاشة داخلية واسعة أقرب إلى شكل جواز السفر منها إلى الشكل الطويل التقليدي.
الفيديو الذي انتشر مؤخراً جعل المقارنة أوضح. بعض المشاهد تجعلك تتوقف لثوانٍ وتتساءل: هل هذا هو الآيفون الجديد أم جهاز هواوي السابق؟
لكن الصورة أعمق من مجرد تشابه في الشكل.
هواوي، شاومي، سامسونج وغيرها قضوا سنوات في تجربة المفصل، التحكم في الثنية، الوزن، والبطارية. أبل دخلت متأخرة، وبسعر يبدأ من 1999 دولار، مع بعض التنازلات الواضحة، حيث لا يوجد عدسة مقربة مستقلة، الوزن أعلى (حوالي 254 غرام مقابل 229 غرام في Pura X Max)، والاعتماد على Touch ID الجانبي بدل Face ID.
السؤال الحقيقي ليس “من نسخ من؟” بقدر ما هو "هل انتهت مرحلة النسخ واللصق" بالنسبة للتكنولوجيا الصينية واصبحنا على اعتاب مرحلة جديدة تدخل فيها المنتجات الصينية السوق بقوة ذاتية وابتكار ذاتي؟
بمناسبة زيارة الرئيس الصيني شي جين بينج وبعد الترحيب والكلام عن الصداقة وعلاقات دبلوماسية عمرها 70 سنة، خلّونا نبص على العلاقة من منظور شوية أرقام بسيطة بتشرح كلام كتير.
مقابل كل دولار صادرات مصر إلى الصين، بنستورد منها بـ 24 دولار.
مقابل كل 181 دولار واردات مصرية من الصين، بتحصل مصر على دولار واحد فقط استثمار مباشر من الصين
ومن كل 100 دولار في سلة الديون الثنائية الرئيسية، حوالي 14 دولارًا مستحقة للصين.
وحتى في العرض الصيني لشرائح الذكاء الاصطناعي.
كل 9 شرائح صينية من طراز Ascend 950 تعادل نظريًا قدرة شريحة أمريكية واحدة من NVIDIA.
يعني القدرة المعروضة أقل بوضوح، لكنها كافية عشان تفتح باب أوسع لوجود صيني جوة البنية الرقمية المصرية.
بجانب تواجد كبير في قطاع الاتصالات والحوسبة السحابية وتخزين البيانات، والعرض الجديد يضيف الذكاء الاصطناعي فوقهم.
Working hours: Monday to Friday, 1:00 pm to 9:00 pm Sydney, Australia Time (4:00 am to 12:00pm Egypt Standard Time)
About Mediboost
Mediboost is an Australian patient-growth marketing agency for dental and medical practices. We run 100+ campaigns across Australia with a global team across South Africa, Pakistan, the Philippines, Egypt and Greece, delivering websites, SEO, Google Ads, Meta Ads and copywriting. All clients and leadership are Australian, so delivery runs to AU business days.
What you'll own
1. Daily delivery rhythm (core)
Run the daily catch-up cadence across SEO, Google Ads, Meta Ads, Web Dev and Copywriting: what's due today, what slipped, who's blocked, what gets reprioritised.
Prepare the pre-standup exception brief and an end-of-day movement check: closed vs newly overdue, per-person slip rate, zero-activity flags.
Chase dependencies and client-side inputs before they become misses ("waiting on client" older than two weeks is your problem, not the specialist's).
2. Board hygiene and the review queue
monday.com is our system of record. You keep it truthful: every open item has an owner, a reviewer, a due date and a realistic estimate rolled up from sub-tasks.
Clear the review backlog: enforce a named reviewer before anything enters review, separate "For Review" from "Done", and escalate ageing sign-offs.
Weekly hygiene sweep: duplicates, unassigned items, stale TBCs, checklists with no sub-tasks, items untouched 60+ days, group-vs-status mismatches.
3. QA gates and SOPs
Enforce the existing pre-client QA checkpoints for web builds, blog publishing, campaign launches and reporting files — no deliverable reaches a client having skipped its gate.
Own and improve SOPs and handoff definitions between departments; fix the intake form when it produces duplicate or vague requests, rather than cleaning up after it.
Build templates and light automations that remove repeat manual work.
4. Cross-team coordination
Be the single coordination point between Client Success (account managers and support), the delivery teams, and Web Dev/QA.
Sequence work correctly across time zones (SEO in Pakistan, Ads in Pakistan/Philippines, Client Success in South Africa/Philippines, clients in Australia) and make sure commitments made to clients are ones delivery can meet.
Keep decisions and changes documented in the relevant board item, not in chat.
5. Operational reporting
Report weekly on delivery timeliness, cycle time, overdue at item level, review-queue depth, QA pass rate, estimate coverage and capacity/utilisation.
Surface at-risk clients and recurring friction with a proposed fix, not just a number.
Flag campaign performance anomalies to the responsible specialist and track that a response actually happened; diagnosis and strategy stay with the discipline leads.
6. Team support
Day-to-day guidance and accountability with specialists and team leads; help new hires ramp on our boards, SOPs and QA standards.
Feed factual delivery evidence into performance check-ins run by leadership.
Qualifications
5+ years in marketing operations, delivery or project management in an agency; multi-discipline teams.
Deep, hands-on monday.com (boards, subitems, mirrors, dashboards, automations). Asana/Trello/ClickUp exposure is a bonus, not a substitute.
Strong working knowledge of SEO, Google Ads, Meta Ads, WordPress builds and copywriting to sequence, QA and question the work
Comfortable running a daily operating rhythm across time zones and holding senior specialists to commitments without authority over their craft.
Analytical: can read a delivery board and a performance dashboard and say what to do differently tomorrow.
Process designer, not just a task-shuffler: you fix the system that produced the mess.
Healthcare or regulated-industry marketing experience is an advantage.
"Find the cheapest flights from [FROM] to [TO] on [DATES] for [TRAVELERS]. Include flexible dates, nearby airports, layovers, hidden fees, and stay within [$]."
2. Flexible Date Saver
"Find the cheapest travel dates from [FROM] to [TO] in [MONTH] for [DAYS]. Suggest the best dates, combinations, and dates to avoid."
3. Nearby Airport Hack
"Compare nearby airports for [FROM] to [TO] on [DATES]. Include savings, transport cost, time, and whether it's worth it."
4. Layover Deal Finder
"Find cheaper flights from [FROM] to [TO] using layovers. Include stopovers, risks, visa rules, and self-transfer advice."
5. Flight Deal Checker
"Review this flight: [DETAILS]. Tell me if it's cheap, average, or overpriced. Check hidden fees, risks, and rate it out of 10."
6. Best Area to Stay
"Recommend the best areas to stay in [DESTINATION] for [TRIP STYLE] within [$]. Compare safety, transport, pros, cons, and who each area suits."
7. Hotel vs Airbnb
"Compare hotel, Airbnb, hostel, apartment, and serviced apartment for [DESTINATION]. Include total cost, fees, safety, comfort, and recommend the best."
8. Hidden Fees Audit
"Audit my trip for hidden costs. Check my flight, hotel, transport, destination, and travelers for extra fees."
9. Final Booking Decision
"Review my trip and tell me: BOOK, DON'T BOOK, or BOOK ONLY IF. Explain why based on cost, budget, and cancellation policy."
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السؤال الأزلي: هل نقدر نعمل فيسبوك عربي نتكلم فيه براحتنا؟
بعد كل موجة من الحذف والحظر ووقف الحسابات بتحصل بيظهر تساؤل منطقي جدا، ليه منعملش فيسبوك عربي ميمنعش آراءنا ويحجبها في أمور زي فلسطين؟ خلينا نحاول نجاوب على السؤال دا في #كام_نقطة
أولا: هل نقدر نعمل منصة زي الفيسبوك؟
السؤال دا له شقين، الشق الأول هو شق تقني، وهنا الإجابة سهلة نوعا ما، عمل منصة زي الفيس مش صعبة جدا تقنيا بل ممكنة، حتى ولو مكنتش سهلة، لكن القدرات البرمجية العربية تقدر تعمل دا من خلال المبرمجين العرب الموجودين بالفعل، فالمشكلة مش تقنية.
الشق التاني هنا هو شق التمويل، منصات التواصل الاجتماعي بتحتاج تمويلات ضخمة، وعلشان نفهم شوية حجم ضخامة التمويل المطلوب، فخلينا نشوف الفيس بوك كمثال، الفيس جمع تمويل حوالي 715 مليون دولار في خمس سنوات لحد سبتمبر 2009 (للمقارنة منطقة الشرق الأوسط وشمال أفريقيا MENA حصلت على أعلى حجم من استثمارات في الشركات الناشئة في 2020 بلغ 1 مليار دولار، يعني الفيس تمويله لحد الوقت دا كان 75% من إجمالي الاستثمارات في المنطقة كلها لكافة الشركات الناشئة اللي خدت تمويل) لما أعلن إنه بدأ يوصل لمرحلة الربحية (ورغم كدا جمع تمويلات أخرى بعد كدا)، وكان وصل ساعتها لحوالي 300 مليون مستخدم، ودا يوضح حجم التمويلات المطلوبة لمنصات زي دي، طبعا مش لازم كل المنصات تمشي في نفس المسار، لكن النقطة هنا إن دا امر جوهري في النموذج بتاع المنصات دي، ليه؟
منصات التواصل الاجتماعي بتعتمد على نموذج الإعلانات كمسار للإيرادات، الفيس وتويتر وتيكتوك وغيرهم، كلهم بيعتمدوا على إن الدخول مجاني وكل الخدمات مجانية، لأن المنتج اللي بيتباع هو احنا كمستخدمين (when the product is free then you are the product)، بيتم بيع المستخدم وتفاعلاته للمعلنين، والمنصة بتكسب من الإعلانات دي، النموذج دا بيحتاج كم ضخم من المستخدمين علشان يبدأ ينجح (محدش هيعمل إعلان يشوفه 100 واحد) ومن ثم لحد لما نوصل للحجم الضخم دا محتاجين تمويل يغطي النفقات، واللي بتكون كبيرة كذلك لأننا أصلا عاوزين مستخدمين كثر يخشوا، لحد لما الدنيا تبدأ تنتظم نتيجة النمو التلقائي (الناس تدعو بعض للدخول ومن ثم تقل تكلفة إعلانات التسويق للمنصة نفسها، زي دلوقتي نادرا لما بتشوف إعلان للفيسبوك علشان تعمل حساب) وتبدأ المنصة تكسب.
ومن ثم إجابة على السؤال دا، فاحنا نقدر بس الموضوع محتاج فلوس كتير.
ثانيا: طب لو عملنا المنصة هل الناس هتقبل عليها؟
توافر المنصة تقنيا وتمويليا مش كاف للنجاح، عندنا أمثلة مشهورة لمنصات اجتماعية فشلت فشل ذريع (أشهرها جوجل + وMySpace)، فازاي نضمن إن المستخدمين هيجوا على المنصة الجديدة بتاعتنا؟
وهنا من المهم نبص على كذا عنصر
1- في نقطة خطيرة جدا وهي مفهوم ال Defensibility أو قدرة المشروع على الدفاع عن نفسه، والمقصود هنا هو ازاي أي مشروع يقدر يدافع عن نفسه ضد محاولات استنساخه، ودا بنشوفه كتير زي مثال محل عصير القصب، لما يفتح في مكان نشوف محلات تانية كتير فتحت، فالسؤال هنا ازاي محل عصير القصب الأولاني يحمي نفسه من المنافسة المحتملة؟
منصات التواصل الاجتماعي زي الفيس وغيرها، عادة أقوى نقطة دفاع عندها هي الشبكة Network effect، بمعنى إنه ليه أصلا الناس بتستخدم فيسبوك، ببساطة علشان معارفها كلهم موجودين على الفيس، أصحابك وزملاءك في العمل والمشاهير اللي بتابعهم وخلافه، كل دول موجودين على الفيس، ومن ثم أنت لو روحت لأي شبكة تانية مش هتلاقي حد منهم، ودا يفقد أي منصة تواصل اجتماعي أهم حاجة عندها، وهي كونها "اجتماعية".
ومن ثم علشان نقدر نعمل منصة جديدة، لازم نخلق نفس الأثر (أثر الشبكة) علشان الناس تقبل على الدخول للمنصة الجديدة (ودا جزء من أهمية التمويل في مرحلة البداية).
2- نقطة تانية مهمة هو الميزة التنافسية competitive edge، بما إن في منصات كتير موجودة قوية وعندها تمويلات ومستخدمين، هل دا يعني إن خلاص مبقاش في فرصة لظهور منصات جديدة؟
هنا يجي مفهوم الميزة التنافسية، ببساطة شديدة لازم يكون في سبب يخلي الناس تستخدم منصة عن التانية، فمثلا الناس بتستخدم انستجرام علشان الصور، واليوتيوب علشان الفيديوهات، وتويتر علشان النصوص القصيرة، وهكذا، السبب دا اللي بيخلي دايما في إمكانية لعمل منصة جديدة، ودا اللي شفناه في منصتين، كلوب هاوس وتيك توك، الأول اشتغل على مساحة التواصل الصوتي، وكمان في شكل آني فقط، يعني مفيش وسيلة لاسترجاعه، وفي المقابل تيك توك اشتغل على فكرة الفيديوهات القصيرة وركز على شريحة صغيرة سنا بدأت تشوف إن الفيس بقى للناس الكبار سنا (من منتصف العشرينات وأنت طالع) ومن ثم بقى موقع أخوهم الكبير مش موقعهم هما (جيل الألفينات وما بعدها Generation Z & Alpha).
ومن ثم لو هتتعمل منصة جديدة مينفعش تبقى نفس نموذج الفيس أو تيك توك أو غيره، لأن ببساطة الناس دي عندها نفس الخصائص ومن ثم مفيش أي قدرة على التمايز والمنافسة، يكفي إن حتى الحاجات الجديدة دي المنصات القديمة بتدخلها مباشرة عندها (الفيسبوك ملك سرقة الأفكار من المنصات الأخرى، سناب شات كمثال في الاستورز Stories)، ودا شفناه مؤخرا في تويتر سبيس اللي هي نفس فكرة كلوب هاوس، فدا بيحصل في الأفكار الجديدة، فما بالنا بأفكار مش جديدة خالص؟
3- القدرة على التوسع Scalability ، لو هنعمل منصة تواصل اجتماعي للمستخدمين العرب، ففي نقطة تحدي مهمة وهي حجم الجمهور، منصات التواصل الاجتماعي مينفعش تكون صغيرة، دا طبيعيتها، النموذج بتاعها أصلا مبيشتغلش غير لما يكونوا كبار، شفنا الفيس بدأ يربح لما وصل ل300 مليون مستخدم، تويتر حاليا بيواجه ازمة في عدم قدرة على النمو، سناب شات خلاص استقر كمنصة صغيرة بتخدم مساحة محدودة للغاية وفي الأغلب مش هيستمر لفترات طويلة، وهكذا.
فلما نيجي للعرب، هنلاقي إن لحد 2020 فنسبة المستخدمين العرب حوالي 32% من إجمالي المواطنين، يعني بنتكلم في حدود 140 مليون مستخدم، ومن ثم لو افترضنا إن المنصة دي هيخشها كل المستخدمين العرب على الانترنت، فهيظل الرقم قليل جدا، ودا مشكلة فيما يتعلق بقدرة المنصة على التوسع، بل لو دخل كل المواطنين العرب (430 مليون) فهيظل برضه الرقم مش كبير.
في المقابل ممكن يكون في مساحة لاستغلال إن المنصة عليها كل المستخدمين العرب، في إن المنصة تكون وسيلة استهداف ممتازة لأي شركة عاوزة تستهدف المستخدمين العرب، وإن الشركات العربية نفسها تلاقي الجمهور بتاعها بطريقة أكثر دقة وأكثر تركيزا، ففي مقابل عدم القدرة على التوسع ممكن يكون الحل في فكرة الجمهور المحدد niche market.
4- القدرة على الربحية profitability، المستخدم العربي إجمالا قدراته الشرائية مش عالية، ومن هنا الإعلانات نفسها ممكن متكونش غالية زي مثلا إعلانات رايحة لفئات أخرى، بنشوف دا مثلا في سعر الضغط على الإعلانات اللي بيتم محاسبة منتجي المحتوى على اليوتيوب أو المواقع من خلال شبكة جوجل الإعلانية، فلو جمهورك من أمريكا سعر الضغط على الإعلان أعلى من لو جمهورك من مصر، وهكذا.
كمان مازال العالم العربي بيمر بمرحلة التحول الرقمي، فلما نشوف التجارة الإليكترونية مثلا في العالم العربي مقارنة بأوروبا أو أمريكا، فهنلاقي إن لسه قصادها شوط طويل، طبعا في دول الدنيا مختلفة جدا عن التانية (السعودية والإمارات مثلا مقارنة بمصر) بس هنلاقي إن التطور حاصل في دول قليلة التعداد السكاني، بينما مثلا دول زي مصر مازال الأمور فيها مش أفضل حاجة.
فهيبقى في تحدي هنا في الأرقام والأرباح، لكنه مش حاجة مستحيلة كذلك.
ثالثا: طب عملنا المنصة والناس جت، هل فعلا هتبقى حرة؟
من المهم هنا فهم إن الفيسبوك في النهاية شركة أمريكية، يعني هو بيتصرف في إطار السياق السياسي الأمريكي، فمن ثم القوانين اللي بتحكمه والاعتبارات اللي بياخدها نابعة من السياق الأمريكي. ودا بينتج عنه كذا نقطة:
1- سياق الحرية الموجود في أمريكا هو أصلا اللي سمح بمثل هذه المساحة العامة من الحرية لدى شركات المحتوى ومنها منصات التواصل الاجتماعي.
2- القدرة العالية على إنفاذ القانون، هي اللي بتخلي الفيسبوك يقدر يفرض سياساته على منصته حتى لو الحكومة الأمريكية شايفه حاجات تانية.
3- قدرة المجتمع الامريكي من خلال اللوبيات المختلفة على التأثير على صناع القرار، ودا بيمشي في الناحيتين، قدرة الشركات على التأير على صناع القرار في الحكومة، وقدرة اللوبيات على التأثير على الشركات.
علشان نفهم دا، خلينا نشوف مثالين،
المثال الأولاني في ديسمبر 2015 حصل حادث إطلاق نار مات فيه حوالي 14 شخص، ال FBI لقت تليفون أحد الاتنين اللي قاموا بالجريمة، لكن معرفوش يفتحوه لأنه كان محمي بكلمة سر، فراحوا للشركة المصنعة وهي أبل، وهي شركة أمريكية، لكنها رفضت تعمل برنامج يفتح الموبايل، حفاظا على مسألة الخصوصية لهواتفها، اضطرت الFBI ترفع قضية على الشركة علشان يعملوا البرنامج، لكن الFBI انسحبت من القضية لما عرفوا إن الموبايل مش عليه أي معلومة مفيدة، والأمر اتكرر كذا مرة في نفس الفترة ما بين 2015-2016.
المثال التاني هو المقابل الموضوعي للمثل الأول، في 2006 قام بافل ديوروف بتأسيس منصة تواصل اجتماعي في روسيا مستلهما تجربة الفيس بوك، وسماها VK، المنصة فضلت تكبر لحد لما وصلت لتقييم 3 مليار دولار، لحد لما في 2011، بعد انتخابات الدوما (مجلس النواب بتاعهم) الشرطة الروسية طلبت منه يقفل بعض الحسابات الخاصة بمعارضين، فرفض، فالشرطة حاولت تعتقله في ذلك الوقت، واستمرت محاولات الهيمنة على المنصة، وصولا لشراء كافة أسهمه فيها، آخرهم كان في 2012، ثم استقال هو نفسه من المنصة كرئيس تنفيذي بعد أزمة أوكرانيا في 2014، لما برضه اطلب منه تسليم بيانات بعض المستخدمين، فرفض، فاستقال، ثم أسس بعد كدا تيليجرام كنتاج لخبرة التواصل مع أخوة في ظل ازمته مع النظام في روسيا، ومحاولة التواصل بشكل سري لا يتم كشفه مع أخوه.
المثالين دول بيوضحوا ازاي إن منصات التواصل الاجتماعي في النهاية بتخضع للسياق السياسي العام، وفي العالم العربي طبعا مش محتاجين نقول السياق دا عامل ازاي، سواء في دول زي الإمارات والسعودية أو دول زي مصر أو غيرها، يكفي نبص على جهينة واللي بيحصلها وهي ملهاش علاقة حتى بالإعلام، أو اللي حصل مع صلاح دياب والمصري اليوم.
من ناحية تانية طبعا وبافتراض خلق سياق ما مختلف عن السياق العربي، فهتظل معضلة كيف يتم التعامل مع الخلافات السياسية في الحكم على الأمور.
في نهاية رمضان في أحد جروبات الواتس، المهتمة بالبيزنس وكان معظم الأعضاء فيها من السعودية والخليج عامة، أحد الأعضاء بعت منشور عن ما يحدث في فلسطين وإنها قضية كل المسلمين الأولى إلخ، ثار نقاش كبير حول إن الفلسطينيين دول بيشتموا المملكة وإنهم مساندوش المملكة في حرب اليمن إلخ، أدى النقاش في النهاية لوقف أي رسالة من قبل الأدمن في الجروب علشان نمنع تطور النقاش، وناس سابت الجروب نتاج دا، فلما نيجي نشوف نفس الأمر بالنسبة لمنصة تواصل اجتماعي، ازاي هيتم تحديد السياسات العامة فيما هو جائز أو غير جائز على المنصة؟
يعني الفيسبوك حاليا بيمنع بوستات بتعبر عن وجهة نظر معينة، فلو في منصة عربية، هل مثلا حوثيين في اليمن هيقدروا ينشروا بوستات تعبر عن وجهة نظرهم لو المنصة دي طالعة من السعودية؟ أو مثلا السنة في العراق لو المنصة طالعة من العراق؟ أو الشيعة في البحرين لو المنصة طالعة من البحرين؟ وهكذا، فازاي نقدر نوصل لمعايير تناسب هذا الكم الضخم من الاختلافات؟ دا هيبقى آخر تحدي المنصة هتواجهه لو قدرت تعبر كافة التحديات السابقة.
الشاهد، وإجابة على السؤال، نظريا اه نقدر، عمليا في تحديات كتير جدا جدا جدا، ومحتاجة تفكير إبداعي وموارد ضخمة ومناخ يسمح بهذا.
No backlinks. No keyword stuffing. No $399/mo dashboards.
Just 7 ChatGPT prompts I run for keyword/ competitor research and 1 AI tool that automates EVERYTHING for me.
Use these prompts:
1. Map My Real Keyword Universe
"Act as a former Google search engineer. Based on my niche [paste], list the 30 keywords my buyers actually type into ChatGPT and Perplexity. Rank by buying intent. Cut anything informational. Give me only the ones that signal someone ready to pay."
2. Find Keywords My Competitors Are Sleeping On
"You're a former SEO lead at a top SaaS company. Look at my top 3 competitors [list]. Find me 15 keywords they should rank for but haven't published anything strong on. Rank by traffic potential and how easy it is to outrank them this quarter."
3. Steal Competitor Positioning Angles
"Act as a former content strategist at a Series B startup. Pull the top 5 pages ChatGPT cites for my space. Tell me the angle each one is winning on. Then give me 3 angles nobody owns yet that I could plant a flag on."
4. Identify Quote-Worthy Questions
"You're a former Wikipedia editor. List the 25 questions in my niche that LLMs answer with weak or outdated info. Rank by search volume. These are the questions I want to answer first because Ranked will turn each one into a citation magnet."
5. Profile My Ideal Reader
"Act as a senior researcher at a behavioral lab. Based on my niche, build a 1-page profile of the person most likely to ask ChatGPT for advice in my category. Their pain points, language, objections, and the exact phrasing they'd use in a prompt."
6. Reverse-Engineer Competitor Citations
"You're a former PR strategist. For my top 3 competitors, list every podcast, newsletter, and forum that mentioned them in the last 90 days. Group by audience overlap with mine. Tell me which 5 to pitch first and what angle works for each."
7. Build My Topical Authority Map
"Act as an information architect. Based on my keyword list and competitor gaps, draw me a topical authority map: pillar topics, supporting subtopics, and the order to publish them. This is the blueprint I'll feed Ranked to execute."
Now, where's the AI tool that DOES THE EXECUTION FOR ME. www.Ranked.ai
I do the thinking.
Ranked does the writing, optimizing, publishing, and tracking.
Ranked has blown me away with how effective it is ranking my website on Google AND inside AI tools!
That's the trade I wish I'd made 5 years ago.
Try these once - watch your AI visibility stretch like never before.
Follow Austin Armstrong on LinkedIn for daily prompts and AI hacks:
How many years of hands-on experience do you have managing social media accounts (planning + posting + execution)?
Which platforms have you actively managed professionally?
Give 2 recent viral trends (from the last 7 days) and explain why they worked.
How do you stay current with platform algorithm changes (TikTok, Instagram, YouTube)? Give me 2 examples of algorithm shifts you've adapted to recently. How did you know about them?
Share links to 2-3 pieces of content you've created that performed exceptionally well. For each one, explain: (1) What was the trend or insight that inspired it? (2) What's the hook? (3) How did it perform compared to your average content?
Show me an example of a content calendar you've created for a brand. Walk me through: (1) How you structured it (daily/weekly), (2) How you balanced viral trends vs. brand content, (3) How you adapted based on performance, (4) Tools you used.
Break down the anatomy of one viral video you admire (from any creator, any brand). Walk me through: (1) The hook (first 1-2 seconds), (2) The structure (setup, climax, punchline/payoff), (3) Pacing and editing, (4) Why it stops scrolling, (5) What you'd steal for our brands.
Describe your process for generating content ideas for a brand in a week. What tools do you use? Where do you source inspiration? How do you filter ideas for execution?
What metrics do you track obsessively? How do you define "success" for a piece of content? What's your target engagement rate, and how does it vary by content type or platform?
Tell me about a piece of content you created that went viral. Walk me through the entire journey—what was the original concept, why did you think it would resonate, and what actually made it blow up?
Show me a piece of content that didn't perform well. Why do you think it flopped? What would you do differently? How did you apply that lesson to your next piece of content?
Have you ever worked in a fast-paced environment where content needs to be posted daily?
Are you comfortable managing multiple brands and posting daily across platforms?
About the job: Salary range $24,000 to $34,000 per year
📍 Remote | Full-Time | Immediate Start
Trivium is a fast-growing, award-winning Amazon advertising agency ranked #170 on the Inc. 5000. We partner with scaling brands and need a senior Amazon PPC Lead who can own strategy, performance, and growth across multiple accounts.
Built by a team of experts, Trivium is passionate about becoming the best Amazon agency in the world by helping Ecom brands scale and grow their businesses on Amazon. Using our state of the art analytical systems and a customized strategy for digital marketing and ads management, our goal is to generate massive, profitable growth for brands on Amazon while ensuring top quality in our services execution.
We're looking for an extremely dedicated individual to join our team as a PPC and Amazon Strategist Your job will consist of creating, managing and running Amazon PPC campaigns to optimize sales and increase ROI. You will also be responsible for account management, strategic growth and brand ownership, as well as presenting daily, weekly and monthly analytics reports for every service provided to the client. You will essentially own the brand end-to-end and be in charge of creating growth strategies designed to grow these brands profitably while making sure the clients are happy.
Responsibilities
Own the client internally and ensure every service provided is aligned with our Partnership goals
Having a broader approach to the role, not just focusing on PPC, but considering all the services provided to our clients
Own 100% of client communication. Managing clients' expectations clearly and properly. Client response time is expected to be within 1 hour during mandatory working hours
Create, launch and manage Amazon PPC ads campaigns to meet clients' goals.
Closely monitoring PPC spending and budget to maximize profitability
Perform keyword research on new products to be launched, and update existing products to stay on top of trends.
Monitor competitors and Amazon trends to make sure we are offering the best approach to our clients.
Analyze past performance of our brands to ensure we meet expectations, as well as detecting performance issues in advance
Analyze, interpret, and create action plans for daily, weekly and monthly analytics reporting focusing on Main KPIs aligned with our clients' goals.
Working in Bulk Sheets to improve optimization. Understanding different reports to deploy new growth strategies and reports
Collaborating with Customer Success Managers, Data Analysts, Brand Managers and PPC Managers, while owning the account strategies and meeting expectations.
Providing top quality services (5/5) to meet high standards in customer satisfaction.
Requirements
3+ years of hands-on Amazon PPC experience as a Strategist
Proven success managing medium-large budgets (+50k spent per month)
Deep understanding of Amazon PPC, organic ranking, and listing optimization
English skills: at least B2 to communicate with clients comfortably
Excellent written and verbal communication skills (presentations and reports)
Benefits
Competitive salary
Remote work year-round
25 PTOs per year
9 National Holidays
Professional development
Continuous growth
This will be a remotely administered FULL TIME [40 hr/week] position with an immediate starting date upon hire. Working hours: 9am - 2pm EST are mandatory, over 3 hours are flexible. You will need to be able to accommodate different schedules and time zones. You will need a quiet workspace with fast internet, a webcam, and a microphone for video calls. This role is compensated on pure experience, and you will receive considerable levels of autonomy and ownership over your projects.
We are a commercial and residential strength equipment company in the middle of a brand transition toward our new line, BUILT Strength — premium, made-to-order strength equipment sold to commercial gym owners, CrossFit affiliates, and serious home gym athletes. Our average order value ranges from $2,000 to $50,000+, and our sales cycle for commercial accounts can run 60–120 days from first touch to closed deal.
We are looking for an experienced Meta Ads specialist to come in, audit our existing account, identify what is and isn't working, and revise our strategy from the ground up with a focus on what is actually trackable and attributable given our product type and conversion window.
THE PROBLEM WE'RE TRYING TO SOLVE
Our performance has fallen off a cliff over the last two months compared to Q1, and we need someone who can diagnose why and fix it. Here is what the data looks like:
We are spending at essentially the same daily rate but generating half the purchases at a 19% higher cost per purchase. Our bottom-of-funnel retargeting campaign, which was delivering a 4.31x return on ad spend in Q1, has collapsed to 1.14x — we are nearly breaking even on retargeting our own warm audiences. The checkout-to-purchase conversion rate has deteriorated, and our lead pipeline for commercial accounts has gone completely dark after the lead campaign was paused.
To make things more confusing, our top-of-funnel metrics have actually improved — CPM dropped nearly 18% and click-through rates are up 34%. The algorithm is finding cheaper, more click-prone audiences, but those audiences are not buying. We believe the account is optimizing toward the wrong signals for our product type and sales cycle, and we need someone who has solved this exact problem before.
WHAT YOU'LL BE DOING
Phase 1 — Account Audit (Week 1)
- Full audit of the existing Meta Ads account structure, campaign objectives, ad sets, and creative performance
- Identify campaigns, ad sets, and ads that are in or out of the learning phase and why
- Evaluate whether the current conversion events (purchases) are appropriate for our product type and sales cycle, or whether we should be optimizing for earlier funnel events (leads, landing page views, initiate checkout)
- Identify audience overlap, budget fragmentation, and creative fatigue across the account
- Review the Meta Commerce Manager catalog for accuracy and optimization opportunities
- Deliver a written audit report with prioritized findings
Phase 2 — Strategy Revision (Week 2)
- Recommend the optimal campaign objective structure for a high-ticket, long-cycle product (e.g., Lead Generation vs. Sales vs. Traffic)
- Define the correct conversion events to optimize toward at each funnel stage
- Recommend attribution window settings that reflect our actual sales cycle (e.g., 7-day click, 1-day view vs. longer windows)
- Propose a full-funnel campaign architecture: TOF awareness, MOF consideration, BOF conversion, and B2B lead generation
- Recommend a budget allocation across campaign types
- Define the creative strategy and ad format recommendations for each funnel stage
- Provide guidance on offline conversion tracking / CRM integration with Meta's Conversions API for deals that close off-platform
- Deliver a written strategy document with implementation-ready campaign structure
IDEAL CANDIDATE PROFILE
You are a strong fit for this role if you have:
- Proven experience managing Meta Ads for high-ticket products ($1,000+ AOV) or B2B lead generation campaigns
- Deep understanding of Meta's learning phase, Advantage+ campaigns, and CBO vs. ABO budget structures
- Experience setting up and optimizing for lead generation objectives (Instant Forms, website leads) alongside purchase campaigns
- Familiarity with Meta's Conversions API and offline conversion tracking for long sales cycles
- Ability to interpret funnel data and diagnose whether a performance issue is a traffic quality problem, a creative problem, or a landing page/offer problem
- Experience with Advantage+ Shopping Campaigns and dynamic catalog ads
- Strong written communication — you will be delivering audit reports and strategy documents, not just making changes in the account
Nice to have:
- Experience in the fitness equipment, home improvement, or commercial B2B space
- Familiarity with Shopify and Meta Commerce Manager catalog management
- Experience with Meta's Offline Conversions API or CRM-to-Meta integrations
WHAT WE'LL PROVIDE
- Full read/write access to the Meta Ads account
- Access to historical performance data and our internal analysis
- Context on the BUILT Strength brand, product line, and target customer profiles (commercial gym owners and serious home gym athletes)
- Clear communication and fast feedback turnaround
A note on creative: We have in-house creative capability and handle all of our own filming and production. We are not looking for someone to produce content for us. What we do want from the right candidate is creative direction — specifically, video scripts, shot lists, video type briefs, and clear guidelines on what to film and why, so our team can execute. If you can tell us "film a 30-second testimonial structured like this, with this hook, targeting this audience at this funnel stage," we can make it happen. The ability to translate strategy into actionable creative briefs our team can film is a significant plus.
DELIVERABLES
1. Written audit report identifying all key issues and prioritized recommendations
2. Revised campaign architecture document (campaign objectives, ad set structure, audience targeting, budget allocation)
3. Attribution window and conversion event recommendations specific to our sales cycle
4. Guidance on Conversions API / offline conversion tracking setup
5. Creative briefs, video scripts, and shot list guidelines for each funnel stage — structured so our in-house team can film them without ambiguity
6. Optional: Implementation of the revised strategy (additional scope, negotiable)
Timeline: 2-week engagement to start, with potential for ongoing retainer
Budget: Open to proposals from qualified candidates
TO APPLY, PLEASE INCLUDE
- Examples of Meta Ads work you've done for high-ticket or B2B products (results-focused, not just screenshots)
- Your approach to advertising products with a long consideration/sales cycle on Meta
- Your recommendation on whether we should be optimizing for purchases or an earlier conversion event given our product type — and why
GEMINI AUDIT:
This is a textbook case of an **algorithmic death spiral** caused by signal starvation.
Your intuition is 100% correct: Meta’s algorithm is incredibly efficient at getting you exactly what you optimize for. Right now, because your conversion data has thinned out, the algorithm has shifted its focus to winning the easiest, cheapest bids available—users who love to click but have zero intent to buy.
Given your ~$1,000 Cost Per Purchase, you are playing in a high-ticket or commercial B2B space. A total of 91 purchases over a two-month period across your entire account means you are averaging fewer than two purchases a day. Split across multiple campaigns or ad sets, **Meta is operating in a data desert.** It doesn't have the 50 conversions per week per ad set required to stabilize, so it defaulted to optimizing for cheap impressions (low CPM) and accidental/curious clickers (high CTR).
Worse, by pausing your lead generation campaign, you cut off the primary data pipeline that was feeding your ecosystem. Your retargeting collapsed because you are now retargeting a warm audience pool made up of these low-intent "clickers" rather than high-intent commercial prospects.
Here is how we audit, dismantle, and rebuild this strategy from the ground up.
---
## 1. The Immediate Diagnosis: What Broke?
* **The Paused Lead Campaign Catastrophe:** High-ticket and commercial products rarely convert on a standard 7-day click window from a cold ad. Pausing the lead campaign didn't just stop leads; it starved your Pixel/Conversions API (CAPI) of the mid-funnel intent signals it needs to understand what your actual customer profile looks like.
* **The Retargeting Pollution:** Your BOF campaign ROAS dropped from 4.31x to 1.14x because the top-of-funnel (TOF) traffic quality tanked. You aren't retargeting hand-raisers anymore; you are retargeting cheap clicks.
* **The Optimization Trap:** When Purchase events are scarce, Meta's algorithm loses its north star. It looks for alternative patterns to prove "value," leading it to chase low CPMs and high CTRs in placements like Audience Network or low-quality mobile inventory.
---
## 2. Revised Strategy: The Ground-Up Rebuild
To fix this, we must pivot from a standard e-commerce playbook to a high-ticket/commercial framework that respects your conversion window.
### Phase 1: Clean Up the Signal & Attribution
Before turning anything new on, we must ensure Meta is looking at the right data.
* **Deploy Server-Side Tracking (CAPI):** If you haven't already, ensure Conversions API is firing with high Event Match Quality.
* **Pass Offline CRM Data Back to Meta:** Because your sales cycle likely extends past Meta’s default 7-day click attribution window, you need to use **Meta Offline Conversions** or a tool like Zapier to feed actual closed-won commercial deals or "Qualified Lead" status back into the ad manager. This allows Meta to optimize for down-funnel value, even if it happens 30 days later.
### Phase 2: Restructure the Funnel (Stop Chasing Pure Purchases TOF)
We need to give the algorithm a high-volume, high-intent signal it can actually optimize against.
[ Mid/Bottom ] --> Retargeting limited to High-Intent Pools Only
(e.g., Lead Form Completers, 50%+ Video Viewers, 3+ Pages Visited)
```
* **Unpause & Re-engineer Lead Gen:** Turn the commercial lead pipeline back on, but do not use low-friction Instant Forms. Use **Rich Context Forms** or drive traffic to a landing page with strict qualifying questions (e.g., Company Size, Budget, Timing). This lowers volume but sky-rockets intent, giving Meta a highly qualified "Lead" signal to optimize for.
* **Consolidate Ad Account Architecture:** Stop fragmenting your budget. Run one consolidated Conversion campaign for direct sales and one Lead Gen campaign for commercial accounts. Let Campaign Budget Optimization (CBO) distribute the weight.
### Phase 3: Use Creative as Your Direct Targeting Filter
When TOF metrics look "good" (high CTR, low CPM) but sales are down, it means your creative is writing checks your landing page can't cash. Your creative needs to do the heavy lifting of disqualifying non-buyers.
* **Call Out the Audience Explicitly:** Use copy and visuals that clearly state who this is for (e.g., *"Built for Commercial Fleet Managers"* or *"The Enterprise Solution for..."*).
* **Be Upfront with Pricing/Scale:** If your product costs thousands of dollars, hint at that investment level or scale in the ad. This will naturally drop your CTR (which is a good thing here) because it repels casual clickers, while increasing your conversion rate among qualified buyers.
---
To help tailormade this transition blueprint: **What CRM or backend tracking system are you currently using to manage your commercial leads, and what does your true sales cycle length look like from first ad click to closed deal?**
(Expert Engineers EG) Expert Engineers is a professional organization that provides training and engineering services and they're hiring a Senior Performance Marketer
📅 Experience Required: 4–7 years in Digital Marketing
💰 Compensation Package:
EGP 15,000 – 19,000 (based on experience) + Performance Bonus
Qualifications :
- 4–7 years of proven digital marketing experience.
- Strong expertise in paid ads & performance marketing.
- Experience in creating and implementing marketing strategies and campaigns.
- Knowledge of SEO/SEM, social media, and marketing analytics.
- Strong leadership, analytical, and communication skills.
- Experience in the education/training field is a plus.
About the Role :
Expert Engineers is seeking a talented Performance Marketer to lead our marketing efforts in the education and training sector. The ideal candidate should have strong experience in paid ads, digital strategy, and campaign planning with a proven record of driving growth.
Key Responsibilities :
- Develop and execute digital marketing strategies to achieve business goals.
- Plan, manage, and optimize paid ad campaigns (Meta, Google, LinkedIn).
- Build and execute annual/quarterly marketing plans.
- Monitor campaign performance, analyze metrics, and prepare reports.
- Collaborate with sales teams to align marketing efforts with revenue targets.
- Manage brand positioning and ensure consistent communication across channels.
Below are additional digital marketing job interview questions by Division50, Dubai-based global lead generation and sales enablement agency dedicated to accelerating growth for ambitious companies. They specialize in building high-performing outbound and inbound sales systems, event-driven lead generation, and strategic campaigns that reliably deliver results.
Whether your goal is expanding into new markets, increasing revenue, or driving sustainable growth, Division50 claims to ensur you get there faster and more efficiently:
كتب الدكتور أشرف حمدي (إيجيبتون) أمس ما يلي مع التحفظ على بعض الألفاظ:
"
لو ملاحظين ان الفيسبوك بقى بكابورت الفترة الأخيرة والبوستات بقى مستفزة ومقرفة ومش عارفين اللي حاصل أقولكم...
الفيسبوك قلل الأرباح الطبيعية العادية على المحتوى.. قللها جدا لدرجة ان المليون مشاهدة ممكن ماتعديش دولار واحد، وبقى شغال بنظام مسابقات (حرفيا).. ومسميه Bonus.. يعني فجأة تلاقيه طالب منك تعمل بوستين كل واحد يحقق 3 مليون reach (ريتش مش مشاهدات) خلال اسبوع عشان تكسب مثلا 300 دولار 🙂 وهو اصلا اللي بيتحكم في الريتش يعني ممكن تعمل البوستين وتلاقي واحد محقق 2.9 مليون والتاني 2.99 مليون ويفوت الأسبوع وتخسر، وتيجي تشوف ارباح الفيديوهين دول تلاقيهم بلح.
فدخلك خلاص بقى معتمد بشكل اساسي على (المسابقات) دي.
من مارس اللي فات والـ algorithms \ الخوارزميات اتغيرت تماما.
Digital Marketing Manager Job: Charly Agency | Remote | LATAM, Morocco, or Egypt preferred $2,000 – $3,500/month | Full-time | Reports directly to CEO
The Role
You will own sales outreach, marketing execution, and brand visibility, working directly with the CEO. This is a hands-on role for someone who can run multiple initiatives at once without losing focus on the revenue goal.
The core requirement is excellent writing. You need to be genuinely good at making arguments, handling objections, and navigating sophisticated marketing and sales conversations. The technical implementation for each channel can be learned on the job.
Channels include email, LinkedIn, GEO/SEO (Website), and YouTube.
What You Will Do
Sales outreach and pipeline
Write and send cold email campaigns to B2B prospects
Scrape and build targeted lead lists from databases and online sources
Manage LinkedIn outreach sequences to generate qualified leads
Identify and target attendees from industry events and conferences
Follow up consistently to keep the pipeline moving
Track all activity and results in the CRM
Sales meetings and closing
Join discovery and intro calls to qualify leads and present our services
Handle objections and follow through on closing
Support proposal preparation with the CEO
Affiliate and partner program
Recruit and manage referral and affiliate partners
Develop better commission structures and messaging
Build relationships with international partners to open new markets
Coordinate joint marketing initiatives with partners
Track partner pipeline and commissions
Brand and content
Write YouTube video scripts on topics that build authority and drive organic traffic
Oversee video editing and production for quality and consistency
Build and publish case studies from existing client work
Help refresh the agency portfolio and website messaging
Leverage GEO tools to improve organic and AI search visibility
What We Are Looking For
2+ years in B2B sales, growth marketing, or a combined role
Exceptional English writing skills for cold email, scripts, LinkedIn, and web content
Experience scraping lead databases and building targeted prospect lists
Familiarity with LinkedIn campaigns or paid social
Self-directed, organized, and comfortable managing several moving pieces at once
Bonus: experience with video production workflows or content creation for agencies
Compensation
$2,000 – $3,500/month depending on experience, fully remote.
Send your CV and a short note about your experience with B2B sales, growth marketing, or related work, a 1-minute video telling us who you are and why this role is the right fit to: recruiting@charlyagency.com | Subject line: Digital Marketing Manager Application - [Your Full Name]
About Charly Agency:
Charly Agency is a creative and digital agency helping B2B companies with branding, web development, CRO, and Generative Engine Optimization (GEO). We are in a growth phase backed by a strategic investment partnership and are looking for someone to take ownership of sales, marketing, and brand building:
This letter is a follow-up to the letter that was circulated internally on Dec 19, 2023 and deleted and dismissed due to our Community Engagement Expectations (CEE) on what can be discussed internally. Hence, we are sharing our concerns externally in a new letter:
We, Meta employees, wish to express our disappointment and astonishment at the lack of acknowledgement and care the leaders of this company have shown toward the Palestinian community and its allies. In private conversations, we hear from our Palestinian colleagues about family members they have lost in Gaza and family they are working tirelessly to find safety for. However, any open support for our Palestinian colleagues or the millions facing a humanitarian crisis in Palestine is met with internal censorship of employee concerns, biased leadership statements showing one-sided support, and external censorship that is raising public alarm and distrust of our platforms.
Internally, we have called out the months of silencing within our workplace forums. While we loudly display “Your voice is valued”, CEE is used as a guise to delete dissenting opinions and silence employees that may simply be seeking solace from their coworkers or raising awareness about building safer products. While in other companies, employees within Employee Resource Groups (ERG) are allowed to connect and speak freely with each other, ERG’s such as Muslims@ and Palestinians@ have faced so much censorship that an employee proposed just deleting the ERG altogether instead of giving the illusion that we can freely build community at Meta. CEE claims to reduce disruptions in our workplace, yet censorship from CEE has caused many of us at Meta to feel disrupted, unheard, and unsafe to the point that several of our Metamates have decided to resign. In the words of our former colleague, any mention of Palestine is taken down -
Even when the post was from a colleague expressing their grief.
Even when the post was to celebrate the UN International day of support to the Palestinian people.
Even when the post is a link to a fundraiser to help the Gazans.
Even when asking questions about product bugs that affect Palestinian voices.
One of the original core values of Facebook was to “Be Open” and our current values claim that “We create a culture where we are straightforward and willing to have hard conversations with each other.” Employees have always been first responders to surface issues raised externally to those internally with the power and knowledge to fix them. However when over 450 colleagues came together to sign a letter similar to this one in December, CEE was used to delete the letter and restrict one of the writers from their work devices for over two months while the workplace, product, and policy concerns brought forth were completely ignored. Employees have attempted to raise product concerns related to the conflict only to have their posts and comments censored or dismissed throughout internal channels. Most recently, questions about investigative reports indicating the possibility of governments, ISPs, and coordinated bad actors using Whatsapp data for military targeting have been met with dismissive and insufficient responses or outright deleted throughout internal forums.
Meta leaders have posted numerous strong statements of support for our Israeli colleagues along with condemnation of the attack on Israel on October 7th that took the lives of ~1,200 civilians, both on internal and external platforms. Mark stated on his public Facebook -
“The terrorist attacks by Hamas are pure evil. There is never any justification for carrying out acts of terrorism against innocent people. The widespread suffering that has resulted is devastating. My focus remains on the safety of our employees and their families in Israel and the region.”
However, bias and inequity is painfully apparent when those same leaders do not similarly share support for our Palestinian colleagues and allies nor condemnation of the attacks on Palestine, which have now taken ~35,000 civilian lives and created a humanitarian crisis of displacement and starvation for ~2 million Palestinians. This has created a hostile and unsafe work environment for hundreds of our Palestinian, Arab, Muslim, anti-Zionist Jew, and anti-genocide colleagues at the company, who have felt consistently alienated and uncomfortable at work. Many have tried to articulate this through posts on Workplace only to be censored, rebuffed, and/or penalized. Feedback shared directly with leadership on Workplace Chat has been met with dismissiveness. Bias and inequity for the human rights and humanitarian crisis in Gaza is also apparent when compared to the Russian invasion of Ukraine, after which there was an outpouring of leadership support on all fronts, including additional resourcing and investment through various social impact initiatives. The lights in the Dublin office were even painted with the colors of the Ukraine flag. Leadership must do better to achieve true equity and inclusion.
Externally, when it comes to Palestine, the dismissive tone and lack of investment by Meta is not new and the company has consistently failed to thoroughly take action on years of evidence of suppression of Palestinian voices on our platforms worldwide. In 2024 the company is still slowly addressing the findings of an independent audit influenced by Human Rights Watch’s (HRW) 2021 letter to Meta on the Palestinian conflict 3 years ago. In the wake of October 7th, Meta has ignored reasonable requests for transparency on our content policies from Senator Elizabeth Warren and other lawmakers around the globe. Numerous civil rights organizations, some of whom are Meta partners, have been met with dismissal on the censorship concerns brought forth - leading to external petitions such as one against Meta’s proposed policy of treating “Zionist” as a proxy for "Jewish”, which collected over 52,000 signatures.
While Meta denies any Palestinian censorship or bias to the public, internally groups of employee volunteers have found numerous product and policy issues with disparate impacts to Palestinian, Muslim, and Arab communities since October 7th. The few improvements that have been made were achieved only by appealing to isolated product teams, with minimal senior leadership support or resources. Furthermore, in the wake of global criticism of censorship and moderation, leading into the biggest year for democracy in history, Meta has updated its policy to no longer recommend ‘political content’ by default across Instagram and Threads without clear guidelines of how this would impact content originating from global conflict zones. Meta has continued to fail the Palestinian community through its policies and lack of investment.
“Meta.Metamate.Me.” We believe we are all Meta and are committed to respectfully working together to address the issues internally and externally, while holding firmly to the demands we have been echoing for months:
We demand an end to censorship - stop deleting employee’s words internally in order to foster an inclusive environment where all communities feel seen, heard, and safe
We demand acknowledgment - share internal acknowledgments of support for Palestinian colleagues and acknowledge the lives lost in the ongoing humanitarian crisis in Gaza to recognize our shared humanity
We demand transparency and accountability - allocate dedicated resources to investigate issues of censorship and biases on our platforms and openly disclose findings to build trust among employees and the public
We implore you to end the silence - issue a public statement urging for an immediate, permanent ceasefire in Gaza
As tech workers, we have a tremendous privilege to work on products that serve the world, and with that comes tremendous responsibility. We have been proud to work at Meta – and want to continue believing in its mission to give people the power to build community and bring the world closer together.
