How many years of hands-on experience do you have managing social media accounts (planning + posting + execution)?
Which platforms have you actively managed professionally?
Give 2 recent viral trends (from the last 7 days) and explain why they worked.
How do you stay current with platform algorithm changes (TikTok, Instagram, YouTube)? Give me 2 examples of algorithm shifts you've adapted to recently. How did you know about them?
Share links to 2-3 pieces of content you've created that performed exceptionally well. For each one, explain: (1) What was the trend or insight that inspired it? (2) What's the hook? (3) How did it perform compared to your average content?
Show me an example of a content calendar you've created for a brand. Walk me through: (1) How you structured it (daily/weekly), (2) How you balanced viral trends vs. brand content, (3) How you adapted based on performance, (4) Tools you used.
Break down the anatomy of one viral video you admire (from any creator, any brand). Walk me through: (1) The hook (first 1-2 seconds), (2) The structure (setup, climax, punchline/payoff), (3) Pacing and editing, (4) Why it stops scrolling, (5) What you'd steal for our brands.
Describe your process for generating content ideas for a brand in a week. What tools do you use? Where do you source inspiration? How do you filter ideas for execution?
What metrics do you track obsessively? How do you define "success" for a piece of content? What's your target engagement rate, and how does it vary by content type or platform?
Tell me about a piece of content you created that went viral. Walk me through the entire journey—what was the original concept, why did you think it would resonate, and what actually made it blow up?
Show me a piece of content that didn't perform well. Why do you think it flopped? What would you do differently? How did you apply that lesson to your next piece of content?
Have you ever worked in a fast-paced environment where content needs to be posted daily?
Are you comfortable managing multiple brands and posting daily across platforms?
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